Freelancing at Icebreaker I’ve been able to work on new season campaign posters, clip boards, counter cards, store windows, tech sheets, DPS print adverts, large format pull up banners, styling and shooting concept flat lays, been involved in store layouts of new global openings, creating internal documents for sales meetings and presentations.

Their brand is natural, authentic, premium and purely New Zealand. This is reflected in the imagery created for markets and the sustainability of the of their materials used for product.

Whilst freelancing at Les Mills I designed for instagram, animated gifs, eDMs, web banners, brochures, posters, certificates, presentations and internal documents. 

Les Mills are heavily brand focused, meaning consistency is essential in their design outputs. True leaders in the global fitness game, they are always evolving, setting trends - not following them.

Fisher & Paykel in an iconic New Zealand brand. They follow the philosophy of clean, simple design which was evident in their re-brand  that was rolled out while I was freelancing there.

I was designing for facebook, animated gifs, eDMs, web banners, brochures, posters, certificates, presentations and internal documents.

At The Grid Creative I had the opportunity to design the QVC Spring/Summer 2015 booklet. I was able to image select and retouch the cover and lay out the double page spreads, picking typefaces and colour palette.

When in London, I had the opportunity to work at Karen Millen designing POS, invitations, posters, billboards, magazine inserts, web banners, eDMs and all internal document. I worked closely with strict style guidelines to maintain brand consistency across outputs

Freelancing at Space NK. I got to work on both print and digital. Designing artwork for instore such as cash wraps, price points, etc as well as creating invitations for promotional events. On the digital side I was able to create social media banners as well as design monthly emails launching new products and showcasing what new with Space NK. in the UK and US.

Working at Shoot the Moon I was able to get involved in numerous campaigns with well known brands such as; Ciroc, Diageo, Red Bull, as well as local idenities like Hearts Football Club.

Working at New Idea I have had some amazing opportunities to work on some exclusive feature pages as well as some exciting and informative local stories. Each week we are presented with a different challenge, needing to rearrange images and text like a jigsaw puzzle in order to produce the most attractive layout.

The fashion spreads were extensive and changed every week. There is always a theme (style, colour etc). The outfits were created around a celebrity image, and there were several options that were shown ranging in prices. These pages were a jigsaw puzzle, adapting sizes of pieces and moving them around to compliment each another. 

The weekly beauty pages in the magazine offered readers advice and tips on the hottest trends linked with what their favourite celebrities were doing. My role is to take all the information and present it in a way that is eye catching, informative and makes the reader compelled to purchase these products.

Working at New Idea magazine I have had the opportunity to work on Girlfriend magazine as well (within APN Media). I learnt production skills and how the magazine ran. Working across publications gave me an insight into different target audiences and allowed me more creative freedom in designing layouts using varying design styles and elements.

Working at Thoughtfields I had the opportunity to interact with clients Wild Pair & Lippy. I was lucky enough to be involved with their print advertisment such as posters, flyers, billboards, swing tags, price points and look books etc. As well as designing digital emails to be sent to Wild Pair members, and constructing blog adverts.

The Y-media Challenge is a competition to help give exposure to a non-profit organisations. The aim was to support and represent natural health care professionals in the health care sector. The initial needs were to create public awareness, a marketing strategy, redesign of logo, identity and ‘Natural Health Care Guide’. The NPO aims were to offer a freedom of choice, in regards to health care. To highlight the necessity of joining the organisation and to get us to create a fresh design that will inject more credibility into the organisation. Products displayed here are the natural first aid kit, business cards, letterhead & notepad, certificates, modality booklets, an informative magazine, poster/ expo flyer, facebook page and website.